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Many people don’t know what to do with Twitter when they first take a look. How can anyone connect with only 140 characters sent off to who knows where? Apps such as NearbyTweets or TweepSearch can help you find other locals. Twitter can be a useful way to build your business network.
One easy way for a small business to get some presence on the web is by creating a Facebook fan page. Can you fill out an online form? Then you can create a fan page. Two examples of Facebook fan pages from New Jersey are given to illustrate ideas of frequent but not too frequent updates, customer interaction and avatar choice.
Incoming links, page optimization and great content are all part of optimizing your site for search engines. Where do you put your energy? Learn about all three approaches.
Use WordPress for your website because it is so easy to use. You get plugins, lots of information, widgets, well-organized admin panel and customization possibilities. And basic SEO, search engine optimization, is built into WordPress.
Starling birds top this post of links on how to get notifications to a Facebook fan page, using Twitter lists for your business or organization, setting up a new blog and just what is Social Media, anyway?
One can use jQuery to toggle content seen on a page. As an example, a services page is rewritten from HTML only to PHP to jQuery with toggle ability. The process is explained and before and after screenshots posted, along with link to jQuery tutorial, suggestions of places to save tutorial links and a browser compatibility app for IE.
Learn how to create a shorter URL and still use your domain name in the link. Shortening your link with WordPress post number means people will still be able to see your domain name on Twitter.
You may want a post to appear in a special manner on your WordPress home page. Learn the code to put one (or more) uniquely stylized post on top of the others.
Twitter is useful to businesses in connecting and forming new relationships. Eva Abreu has been writing about some of these business success stories. Has Twitter helped your business or organization? Have you made connections that have helped your business grow?
Larry Brauner, Shari Weiss, Eva Abreu, Chris Kieff, Janice Tomich, Shirley George Frazier and Debra Askanase are all social media bloggers who can help with ideas for marketing your small business online and with unraveling the tangles of social media.
About Leora: Leora Wenger builds websites for small businesses, libraries and a Rutgers University department and center. She loves tweaking PHP, composing a striking web design, stretching Wordpress, and publicizing sites. In her spare time she's a mom, wife and daughter. Every now and then she squeezes in the time to paint a watercolor or two.
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