Businesses, and especially small medium enterprises, have to carry out essential steps if they want to succeed doing business over the Internet. A vital pillar to sustain and achieve success is content generation and for this WordPress is the practical way to update and run a corporate blog and/or website. Costs are low: plugins are often free, the software is free and great themes are free or affordably priced. Unlike WordPress.com blogs (or those on Blogger), however, you do need to pay a web host and buy a domain to use self-hosted WordPress.
The advantages of using WordPress for business are many. Many themes allow a fully-finished aesthetic, and WordPress itself is known for ease of use. The complexity of web design and programming are
completely somewhat disarmed by WordPress. There is no need of a large group of professionals to arm a business site; there is only a need of a little time and willingness to learn the basic skills. There are numerous WordPress guides for businesses out there, where business owners can teach themselves and learn the nuts and bolts of the job. If one does need a more complex theme or plugin or other set up, WordPress developers are abundant and can be found in various online groups.
Several studies address the issue about the importance of having a business blog, in order to market content for your business, and attract prospects to the website. Blogging platforms, and especially WordPress, offer numerous business advantages when it comes to the potential of an enterprise and small business.
Let’s see what advantages are offered by this specific platform, and what it can do for our company.
1. Corporate Blogging
Blogs have become a most dynamic and efficient tool for businesses on the Internet. WordPress blogging allows posting frequent information about business products or services. Blogging helps to bring content to the target audience, increases brand awareness, and the business gains visibility.
2. SEO and keywords
If you had to create your business website recently , you’ve probably heard about the SEO or search engine optimization and keywords, all this so that search engines like Google can understand what is your information and can bring the users interested in it.
WordPress allows you to add relevant keywords to your posts, include meta information on your pages (using SEO plugins) and optimization of post titles. A business has the ability to complete certain data fields (using SEO plugins) and overall take charge of automatically generated and highly optimized web pages with your content, especially friendly for search engines like Google and with responsive web design.
In addition, the publications in WordPress are set up as individual pages or posts, each with static URLs, category and content. This creates more opportunities for SEOs to have a site separated by relevant content, and pages or posts can be positioned individually in the search results for different combinations of keywords.
With WordPress as the platform for your business, you can publish high quality content, well-optimized, and quite often gain webpage visibility and prospects without investing in paid advertising.
3. Community Support
Community Support is another of the great advantages of WordPress for business. Whether you decide to create your blog on this platform, or the entire website design, there are lots of developers, support staff, forums and blogs to help users at all times and from the very beginning, so that they can perform what they propose. Here are a few places to look for WP communities and/or developers:
- LinkedIn WordPress Groups
- Google+ WordPress Communities
- WordPress Support Forum
- WordPress Development Stack Exchange
4. Extensions Available
The large number of extensions (plugins and themes) allow business to create a better experience directed to their target audience, resulting in a more attractive and optimized website. Many of the best web sites created with WordPress don’t look like this platform at all. This is because the number of themes and extensions, or plugins, offered to customize the site or blog with which you can add much more functionality to your pages. Best place to look for plugins is the WordPress Plugin Directory (never use a plugin that is not recommended).
5. Publication and Content Update
Publication and Content Update are the best reasons for all small and medium enterprise to want to implement a blog or website on this platform. Posting new content is extremely easy and does not need you to play with the website settings, let alone the HTML code. Simple WordPress editors allow you to create new content pages for your site with just assigning a title, writing the body of the article and hitting the Publish button.
This is an advantage for those business owners who hired a web designer to build their site, and every time they want to make a change they must go through a long process of contacting the webmaster. A WordPress site allows business owners to write and publish their own content whenever they want, surrounded by simple tools for the task.
In addition to the simple creation of content, WordPress also supports various unlimited multimedia content, since due to the extensions coming out constantly, practically all known or popular content types are supported by the platform.
Images, videos, infographics, slideshows, Google maps, calendars, links, documents and even any control that can be inserted with HTML can differentiate your site from the competition by having the ability to catch the attention of your audience with different forms of compelling content. It even offers a useful integration with social media such as Facebook and Twitter to add social share buttons almost automatically that users can use to spread your content.
Whichever option you choose to implement, it is really worth the investment as long as you keep your WordPress site active, updated, and full of relevant content. This in turn will generate more qualified traffic from the target audience interested in the word of your company.
Give WordPress a try, and discover why WordPress is the most popular blogging platform among successful companies.
Your Turn, Please
What do you think are the WordPress business benefits? Why would you recommend a small business start a blog with WordPress?