WordPress Business Benefits: the Biz Blogging Platform

wordpress benefits for business
Learn the Business Benefits of WordPress (image by Leora Wenger)

Businesses, and especially small medium enterprises, have to carry out essential steps if they want to succeed doing business over the Internet. A vital pillar to sustain and achieve success is content generation and for this WordPress is the practical way to update and run a corporate blog and/or website. Costs are low: plugins are often free, the software is free and great themes are free or affordably priced. Unlike WordPress.com blogs (or those on Blogger), however, you do need to pay a web host and buy a domain to use self-hosted WordPress.

The advantages of using WordPress for business are many. Many themes allow a fully-finished aesthetic, and WordPress itself is known for ease of use. The complexity of web design and programming are completely somewhat disarmed by WordPress. There is no need of a large group of professionals to arm a business site; there is only a need of a little time and willingness to learn the basic skills. There are numerous WordPress guides for businesses out there, where business owners can teach themselves and learn the nuts and bolts of the job. If one does need a more complex theme or plugin or other set up, WordPress developers are abundant and can be found in various online groups.

Several studies address the issue about the importance of having a business blog, in order to market content for your business, and attract prospects to the website. Blogging platforms, and especially WordPress, offer numerous business advantages when it comes to the potential of an enterprise and small business.

Let’s see what advantages are offered by this specific platform, and what it can do for our company.

1. Corporate Blogging

Blogs have become a most dynamic and efficient tool for businesses on the Internet. WordPress blogging allows posting frequent information about business products or services. Blogging helps to bring content to the target audience, increases brand awareness, and the business gains visibility.

2. SEO and keywords

If you had to create your business website recently , you’ve probably heard about the SEO or search engine optimization and keywords, all this so that search engines like Google can understand what is your information and can bring the users interested in it.

WordPress allows you to add relevant keywords to your posts, include meta information on your pages (using SEO plugins) and optimization of post titles. A business has the ability to complete certain data fields (using SEO plugins) and overall take charge of automatically generated and highly optimized web pages with your content, especially friendly for search engines like Google and with responsive web design.

In addition, the publications in WordPress are set up as individual pages or posts, each with static URLs, category and content. This creates more opportunities for SEOs to have a site separated by relevant content, and pages or posts can be positioned individually in the search results for different combinations of keywords.

With WordPress as the platform for your business, you can publish high quality content, well-optimized, and quite often gain webpage visibility and prospects without investing in paid advertising.

3. Community Support

Community Support is another of the great advantages of WordPress for business. Whether you decide to create your blog on this platform, or the entire website design, there are lots of developers, support staff, forums and blogs to help users at all times and from the very beginning, so that they can perform what they propose. Here are a few places to look for WP communities and/or developers:

4. Extensions Available

The large number of extensions (plugins and themes) allow business to create a better experience directed to their target audience, resulting in a more attractive and optimized website. Many of the best web sites created with WordPress don’t look like this platform at all. This is because the number of themes and extensions, or plugins, offered to customize the site or blog with which you can add much more functionality to your pages. Best place to look for plugins is the WordPress Plugin Directory (never use a plugin that is not recommended).

5. Publication and Content Update

Publication and Content Update are the best reasons for all small and medium enterprise to want to implement a blog or website on this platform. Posting new content is extremely easy and does not need you to play with the website settings, let alone the HTML code. Simple WordPress editors allow you to create new content pages for your site with just assigning a title, writing the body of the article and hitting the Publish button.

wordpress built by Leora Wenger on Websites for Small BizThis is an advantage for those business owners who hired a web designer to build their site, and every time they want to make a change they must go through a long process of contacting the webmaster. A WordPress site allows business owners to write and publish their own content whenever they want, surrounded by simple tools for the task.

In addition to the simple creation of content, WordPress also supports various unlimited multimedia content, since due to the extensions coming out constantly, practically all known or popular content types are supported by the platform.

Images, videos, infographics, slideshows, Google maps, calendars, links, documents and even any control that can be inserted with HTML can differentiate your site from the competition by having the ability to catch the attention of your audience with different forms of compelling content. It even offers a useful integration with social media such as Facebook and Twitter to add social share buttons almost automatically that users can use to spread your content.

Whichever option you choose to implement, it is really worth the investment as long as you keep your WordPress site active, updated, and full of relevant content. This in turn will generate more qualified traffic from the target audience interested in the word of your company.

Give WordPress a try, and discover why WordPress is the most popular blogging platform among successful companies.

Your Turn, Please

What do you think are the WordPress business benefits? Why would you recommend a small business start a blog with WordPress?

Jose CapeloJose Capelo is an avid business bloggers who enjoys writing about the latest business trends. Jose speaks and blogs at www.marketingquery.com and in his spare time you can find him improving his wine tasting skills.
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60 thoughts on “WordPress Business Benefits: the Biz Blogging Platform

  1. Hi Jose,

    Welcome to Leora’s blog and I totally agree with you about WordPress.

    I’m a small individual business myself but being someone who came into this technologically challenged I would have to say that WordPress wasn’t that difficult to grasp.

    I did use some free platforms at first but that was before I was introduced to WordPress and realized how much the search engines were in love with this platform. That got me hooked right there. It’s also free to use so that’s never a turn off for most.

    I seriously think that if you’re going to blog that you should use WordPress but maybe it’s just because it’s what I’m use to now and it’s what I know. For those coming into this now, your points should definitely grab their attention.

    Hope you both are having a wonderful week and thanks again for the post.

    Adrienne recently posted…Thankful Thursday: Google+, List Building, Social Media, Twitter, Top BlogsMy Profile

    1. Thanks for your comment Adrienne.
      I couldn’t agree more with you. What I like the most when it comes to WrodPress is that you don’t need to be a programmer, web designer or IT person, to have your own website. Just for this alone deserves credit, but if on top of that search engines like this platfomr, what’s not to like.
      Hope you have a nice week ahead.

    2. “Welcome to Leora’s blog” – Adrienne, thank you so much for giving Jose a warm welcome!

      I’m a big fan of WordPress, or else I wouldn’t be telling clients and potential clients that it is the best way to go for small businesses. If you have the tech staff to manage a Drupal site, then you’ve got even more possibilities, but even larger firms are choosing WordPress.

  2. I so agree with you on most all your points. The investment, monetary or time wise is indeed very worthwhile, whichever choices one may chooses. Keeping a WordPress site active, updated, and full of great content is the truly the key to it’s success. 🙂
    Susan Cooper recently posted…Easy Meatballs: #RecipeMy Profile

      1. That is a good question. I really don’t disagree with anything you’ve said, especially the part about community support and pub/content updating. I’m just not versed enough to feel confident when it comes to knowing all that I need to know. I think I should have been more clear in my comment… Sigh. 🙂
        Susan Cooper recently posted…Homemade Marshmallows: #RecipeMy Profile

      2. Susan, I actually agree with you on that point (that getting help from someone technical for many items is a good idea). You can see below Jeannette says the same thing!

  3. Thanks for your comment Susan. Indeed the monetary aspect is something to take into account here. Further, if you have a business you are right that keeping your website updated and with fresh content is vital for having a successful strategy for the long-term.
    Hope you have a nice day Susan.

  4. Hi Jose,
    The fact that there are so many blogs being created these days is testament to the fact that it’s affordable and relatively easy these days to build a website using WordPress. As you mention, there are so many themes, plugins and support groups to help someone build and maintain a website.

    What’s great is that you don’t even have to blog to want to build your site with WordPress. You can simply set a page other than a blog for your home page. Then, when you do decide to add a blog, the infrastructure will already be in place.
    Sherryl Perry recently posted…6 Specific Reasons You Ought to Blog – Nothing Else Will Do!My Profile

    1. Hi Sherryl,
      Thanks for your comment. WordPress was born as a blogging platform, but today it is much more than that. It has become more a publishing platform because it lets you publish any type of content online. Websites using WordPress vary from corporate and governmental websites to magazines and online communities.
      Have a nice Firday Sherryl.

    2. “when you do decide to add a blog, the infrastructure will already be in place” – little note on when this can get complicated: it seems the default for WordPress is to have comments on both pages and posts. You can turn commenting off for individual pages and posts, but if you want pages to not have commenting and posts to have commenting (one typically uses posts for blogging), it is not easily apparent how to do so. I saw a plugin that will handle this, but here’s a case where having someone with WordPress expertise can help you with sticky set up situations. So, yes, easy at first, but get more into it, and WordPress, too, can get complex.

        1. I wonder if that is also true with themes in the Genesis framework. Will have to remember to check.

          It’s easy for me to code a site that way (turning off comments only on pages), but that’s without the nice checkbox on the admin panel.

  5. Laura I’m not qualified to comment on the business aspects and did not investigate other options to WordPress in depth. All the other benefits you outline certainly apply equally to a social blog. I chose to buy domain names and pay a pittance to Bluehost for hosting. This adds another layer of user forums ( Their plural not mine !) and live tech support but to date everything I have really needed has been available through WordPress and if one performs due diligence on each individual plug in the great majority seem excellent

    1. Paul, I am glad WordPress is working for you. “… due diligence on each individual plug in …” – yes, you do need to check diligently on each plugin before choosing to install.

      FYI, Jose wrote this post, not me. Thank you, Jose.

    1. Thanks for your comment Catarina. I’m glad you also enjoy WordPress. Also, in terms of optimization it couldn’t be easier really.
      Hope you have a nice day.

  6. I’m a big fan of WordPress and use it for my blog. It makes blogging a no brainer and is especially appealing when you start out.

    I do have a question though, I have been hearing a lot about Drupal lately for business websites and I wonder what the difference is between the two.

    1. Hi Debra and thanks for you comment.
      I think that a simple explanation would be that even though WordPress, and Drupal are are open source and built on PHP + MySQL they vary heavily in features and capabilities.

      Drupal is extremely powerful and developer-friendly, which has made it a popular choice for feature rich, data-intensive websites. However, unless you have strong coding capabilities, If you change from WordPress to Drupal, you will find it extremely difficult to use for regular use.
      There is also a lack of free plugins. Well, plugins in Drupal are called ‘modules’ and most good modules are not free. The lack of themes doesn’t make things any better either, so a designer might be needed to have a good looking website.

      I would say that Drupal it’s recommended for large projects where stability, scalability and power are prioritized over ease of use and aesthetics.

      Hopefully, the above information will help you choose a CMS that fits your requirements, but if you need more info just let me know and I’ll expand further.

      1. Debra, just to add to what Jose is already saying about Drupal: the costs with Drupal are not the modules (many of those are free), but the costs of paying a developer or someone who understands Drupal. I maintain two Drupal websites for clients; despite having done so for several years, it often takes me a while to figure out the optimal way to do certain projects in Drupal. But if you are a business with specific needs, the power of Drupal can be enticing and worthwhile. You would also have to pay a smart web developer to do similar tasks with WordPress (and with modules like Views and Panels, the tasks may be easier done with Drupal).

      2. Thank you both for the answer. For my own uses, I love WordPress but I’m in the middle of building an interactive site for the members of my association. I have a designer and a website developer who recommended Drupal, I was surprised since he had previously recommended WordPress, but I understand better now why he suggested the switch.

  7. I have not tired WordPress yet, however the more I hear about it I am getting persuaded to switch 🙂
    The points you make about how valuable it is for businesses to market their content is on target. Lucky my clients don’t have time to be creating/updating their own website or else I would be out of a job 🙂
    Sandy recently posted…What could lie behind closed doors…My Profile

    1. Sandy, I have learned that even with WordPress, some clients want everything done for them. So if you have digital skills (like being able to edit a post), someone needs them.

  8. Hi Jay,
    Don’t be shy! We are not here to judge anybody on their knowledge, so feel free to ask whatever you want. Always happy to help.

  9. I am in the process of changing from Blogger to WordPress so really appreciate this information. I’m going to bookmark it so that I can refer to it when I run into a problem. Thank you both.

    1. Hi Lenie,
      Thanks for your comment. I’m glad you are bookmarking Leora’s website, you will definitely find it to be a good source of information. If you run into difficulties just let us know.

  10. I pay for a web developer to work on my main site because of all the variables in buying a logo item. I really did not want to pay his high rate for the blog. I also I am not familiar with html coding so WordPress has worked out great. I can do it myself

    1. Agree! Doing it yourself will let you learn the basics, and there is a good online support for when you get stuck.
      Thanks for your comment Arleen.

  11. My blogspot blog didn’t last long once I started to learn a thing or two about blogging. In this day and age, all people would be well-served to buy their domain name at birth. I have a friend who keeps wanting to start a blog, so I’ll send this link to her. I can’t imagine not using WordPress.
    Jeri recently posted…#WriteTip: 10 Tips for Writing Poetic ProseMy Profile

    1. Jeri, I tell people to experiment with the free blogging platforms, but if they are serious about blogging, then look at WordPress (self-hosted). A lot of people try blogging and then forget their blogs completely (or they say, I really should blog again).

  12. I am totally in agreement…WP is the way to go particularly if you want to manage your own blog. I looked at Drupal a while back (suggested by a techie friend) and determined it was too much for me and not really applicable to what I do with my blog or page. Great post! Very informative 🙂

    1. I’m impressed that you had a friend recommending Drupal! I maintain Drupal sites for clients – I would only recommend it to a company with really dynamic needs. Most small businesses can do plenty with WordPress (even those with dynamic needs).

    2. Hi Jacqueline,
      Yes there is quite a difference between Drupal and WordPress. I feel that WordPress is enough to cover your needs. I’m glad you like the article.

  13. I had a designer/developer set up my WP.org site two years ago and, with a little help from Leora :-), I’ve mostly been able to handle it myself. Part of me wants to understand everything about everything, and to be completely independent in all the tech aspects of my blog, but the truth is that there are only so many hours in the day.

    1. Suzanne, I like to know everything, too, but I’ve also discovered the “only so many hours in a day” problem. That’s why it’s taking me a year to redesign my home page, sigh.

    2. Hi Suzanne,
      Just take it a step at a time. I bet you know more than you think you do. Just focus on knowing the basics and turn to the online community for support when you are stuck.
      Thanks for your comment.

  14. I completely agree that WP offers great benefits to business blogging, or any kind of blogging. I made the switch a couple of months ago, and have been so impressed with all the tools they offer.

    1. Hi Meredith,
      Welcome to the WordPress family. I’m glad you are enjoying the platform and thanks for your comment.

  15. Hi Jose; you made some good points there. I agree using word press to build a website and blog is far easier than creating one in html or than using other module systems like drupal. so far I’ve only had to buy one plug in which was comment love premium a plug in that i am very happy with and now know i couldn’t go without it. one of the best things about using word press is the speed with which you can update your site. whether it is changing a for page or writing a new post changes happen quickly. and if you integrate your blog into your word press site, then you have the advantage of posting up to the minute news about your business. Now, you still need to promote the site but that is the case regardless of how you build it. thanks again and take care, max
    maxwell ivey recently posted…Blog hop on the writing processMy Profile

  16. Hi Max. Really good points you made here. There are indeed a sizable number of plugins out there to choose from (sometimes even overwhelming), but most of the time is a case of trial and error, and mainly choose the one that works for you. CommentLuv is truly amazing by the way.
    Thanks for your comment.

  17. Hello

    I read so many posts about WP and one day I thought to give it a try and ….a person like me who is not in technology or any software type of thing at all but I was surprised that I could do something there.

    But I still have a lot of problems , the name that I selected than , I was not sure that it will be the title I am trying to remove but even the flexibility and easiness of WP not helping me.
    I am totally unaware about few things that you have mentioned in your post.
    I have bookmarked your post and I am thinking to try my understanding on WP again some day.
    Thank you for a nice post indicating Benefits of Word press.

    1. Hello andleeb,
      Thanks for your comment. Feel free to ask any questions you have. I’m not sure what you mean by “name that I selected”, is that your blog’s name?
      There is also tons of guides online for support, so if you are stuck I would suggest having a look to the information provided by the WordPress community.
      Let us know if you there is something specific we could help with.

  18. Hello Jose. Nice to meet you here on Leora’s blog.

    Although there are some offline products to create and publish content online, I prefer to use WordPress directly. I like the convenience of having everything in one place. The plugins add greater functionality and the WP community keeps working to add more value. One of my sites uses Woo Commerce and WordPress integrates seamlessly.

    Kind Regards,
    William Butler recently posted…Helen Keller: A Rich Legacy of Wise WordsMy Profile

    1. Bill, you list a lot of WordPress plusses in only a few sentences: convenient to use, many plugins available, WP community, integrates with great e-commerce like Woo Commerce, WP grows and changes.

  19. Hello Bill,
    Very nice to meet you here. I really appreciate your comments, and I’m glad to know that WordPress is working well for your needs.

  20. I’m a website designer, among other things, and I really prefer conventional websites but you can’t beat WP for blogs. As you said, it is important to be sure that yours is active, updated, and full of relevant content. Otherwise, it won’t attract people. I tell that to my clients but many just don’t do it and then they wonder why they don’t get hits.

    1. Thanks for your comment Beth. I’m glad you agree with some of my points. Just to expand on this, I feel that these days when it comes to search engines most of the success is down to content, and having the right content to attract the right audience.
      Hope you have a nice day Beth.

    2. Beth, I’m not sure what you mean by conventional websites, but if you mean coding the entire site from scratch, I’m often telling clients why that’s a problem. Too difficult for even talented people to fix, and a pain to update.

      Yes, I’ve had that issue as well, that some clients don’t want to update their sites with new content. Maybe the competition will get them going to react (but too often not).

  21. I’m a WordPress fan because I’m so tech challenged. I can’t believe I’m going into the dashboard to insert posts and change pages when I want to. I will caution that you probably need a webmaster to help with the more difficult stuff. I don’t have the time or inclination to try and work out technical issues. I found my webmaster in the LinkedIn WordPress Group which is a great resource when you’re just starting out.

    1. Hi Jeannette,
      Thanks for you comment. What I found good about WordPress was the ability to take that initial panic and hesitation when you are tech challenged as you mentioned. Depending on your needs the use of a webmaster will definitely help to take your website to the next step.
      Have a nice day Jeannette.

    2. Jeannette, I so agree with you that the basics of running a WordPress site many people can do on their own, but then sometimes there are those issues that are best handled by someone who understand the back end a little more (if you want to use the term webmaster for those).

  22. Hi,

    As I created two of my blogs in WordPress and I am huge fan of WordPress. WordPress is easier to use and customize. I created one of my blog in Joomla but later on I moved it to the WordPress. WordPress is a great for anything.

    1. Bhavesh, I find it interesting that you started with Joomla. As I manage a few sites in Joomla, I can understand switching to WordPress. It’s really made for blogging, although it is also an easy platform to use for many different types of websites.

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