The answer(s) to who updates a website can be numerous. In my experience, the person in charge of website management can be anyone from a business owner to a web developer. Even if this day of WordPress and easy-to-use content management systems, sometimes the same person who develops the site is updating it as well. It’s one of those: “it depends” kind of answers.
Small Business Owner as Website Manager
You as a small business owner (or perhaps even “micro business owner,” if you are a sole-entrepreneur making just enough money to support yourself) will often be the one to update your site. And with WordPress, it’s really not that difficult to do. Once the WordPress site is set up, you are usually either editing a page or a post or creating a new page or a post. And updating WordPress and plugins. Remember to update (backup and update): even a default theme like 2012, if it resides on your site, should be updated. It’s there in case of an emergency. (Reminder to self: write a post about updating and backing up WordPress).
Getting back to managing your site: so you are doing it all on your own, although it doesn’t have to be all. There might be times you want to call on Web Guru X or Web Know-A-Lot Y to help you with something (speed, database, deciding on plugins and more).
Yet Another Plugin Not Always the Answer
Sometimes updating your site means making improvements on the site. While many people do this on their own, I see errors in one area: too plugin happy. Some blog owner says, hey, did you try such and such plugin, and off they go running to grab it. I’m going to show an example of how this might hurt.
Let’s say you want to show X posts in Y category in one place on your site. You might think: ah, Plugin XYZ can do that! Well, the problem is, Plugin XYZ also can do about 100 other tasks. And all this code will get added to your site as well. And Plugin XYZ may be adding the code in an inefficient way, slowing down your site. And Plugin XYZ might be added five new tables to your database (did you even know that your database is made up of tables). You might delete Plugin XYZ but not be aware that those tables remain.
On the other hand, if you ask a web developer who knows WordPress code, they might be able to add a few simple lines of code using a WPQuery to add exactly what you want.
Updating Most, But OK to Rely on Others
Maybe you want a nice graphic to go with that post? I often create graphics or slides for my clients. Maybe you want to try a slideshow somewhere? Or a page with multiple photos? I recently created a large directory for a client with viewing alphabetically or by group as options. Attractive and unique blog headers are also projects that I’ve done in the past. You don’t have to do *everything* on your own. You can hire a web developer or a web designer to do a piece of your website.
Having Someone Else Do it All
Finally, there are those clients (I have a few) who would rather have me do every single update. As they no doubt will NOT be reading this post, I need not go into further details.
Your Turn, Please
So, what do you think? When are the times one can do it on one’s own, and when does one ask for help? Feel free to tell your own story in the comments.