Home may conjure up emotions of tranquility, calm, ease, and a place to rest. For those that are homeless, one might instead feel uneasiness, loss, fatigue and lack of connection. If you are in business, what is your home base on the web? It makes sense to make your website your home base.
When might you not (yet) want to create a website? If you are early in your business planning and you do not yet clear have a view of of your target market or your products or services, perhaps that is indeed a good reason to delay website creation. Otherwise, I highly recommend creating even a small website for your business and using it as a home base for your online networking and marketing.
Why your website should be home base
Why make your website into home base? A few reasons:
- Don’t Rely on Facebook – Facebook rules Facebook – they decide if your posts will show up in your readers’ stream, whether you have permission to post on certain topics, and whether you have a right to your page at all. Granted, usually these items do not fluctuate much and it is only under rare circumstances that a page is taken down, but don’t count on many people viewing your page unless you have an extremely popular topic.
- Google+ is a great platform, with limitations – maybe you are taken by the new popularity and discussions on Google+. However, if you want the focus to be on your products and services, you are better off doing so on your own site in your own environment without the distractions of all the other participants on a platform like Google+. Use Google+ as a way to draw a select group to your website; there the focus will be on discussions you can control via a blog or on products that those certain people may find interesting.
- On your own site, you can show off best features – a contact page, services page, about people in your firm page – these are wonderful places to talk exclusively about what you need your potential customers to know. And of course, a blog is a great way to draw the interest of those who might benefit from your services. A blog can also be an effective medium for reporting news in your industry or profession or services that need more explanation or detail.
- Search Engine Optimization (SE0) – what a better place to build up your rankings in the search engines than by optimizing your own website. Don’t you want customers to type in a description of your product or service and have your site show up near the top? A website is the base for building that ranking.
Your Turn, Please
Why do you think a business should make its website into home base? Is there a time a business should hesitate about creating a website? What has been your overall experience in drawing in new customers with a website? Finally, should I really publish a post with the term “home base” and not mention baseball?