Most Common Facebook Marketing Mistakes Small Business Owners Make

Facebook can be an incredible tool for lead generation and socialization by any size business when used correctly. If used incorrectly, a business can utterly derail their presence and alienate their followers. The following mistakes are some of the most common we see small businesses making with their Facebook presence. A business owner must discard the thinking of “how is my investment into my Facebook presence going to help me profit?”

Ease of a Facebook Fan Page

One easy way for a small business to get some presence on the web is by creating a Facebook fan page. Can you fill out an online form? Then you can create a fan page. Two examples of Facebook fan pages from New Jersey are given to illustrate ideas of frequent but not too frequent updates, customer interaction and avatar choice.