New Website: Coming Soon Page?

Coming Soon - Learn how to create a coming soon page for a brand new website on Websites for Small Biz
When you are building a new site, do you want a coming soon page? Would this be useful or not? This post will explore the advantages of a coming soon page, and we will also review a popular WordPress plugin that can help with this task.

The past two sites I created I used a coming soon page before the site was ready to go live. Why in those cases was it appropriate? Both were brand new sites with domains that had never been used before. In contrast, many other sites I have done are reworkings of current sites, with current domains in existence for a while.

Why should it make a difference if it’s a brand new domain? Well, the domain then has no history with Google, Yahoo, Bing or any other search engine. If we publish just one page of the website before going live with anything else, the search engines will already begin to see and record the site.

With a site that already exists, you have already existing urls and information. If you really hate what you have already, you could possibly redirect all the old urls to a new coming soon page. And I did talk to one business owner who was considering this option. But it is more common to use a coming soon page on a site that is truly brand new.

Coming Soon Plugin

The plugin I used recently is called the Coming Soon Page & Maintenance Mode by SeedProd Plugin. A great advantage to this plugin is you can also use it while developing your site. So if you want to show it off to someone else (in my case, I showed it to my client) before it is ready to launch, it is just a matter of having the person log in to see the new site. Everyone else including the search engines see the coming soon page. The advantage is your brand new domain can pick up a little search engine crawling even when you only have one page.

You can enable or disable the coming soon page as needed, so if you have the site go live (by disabling the coming soon page with the plugin settings) and then realize you need to do a little more work, it’s easy to enable the coming soon page once again.

What to Put on a Coming Soon Page?

In both cases we put up one large image with text on top. Be sure the text is easy to read – you might want to use a white-colored font if the image is dark. For one business a telephone number and address were added to the coming soon page, as this was a local business on a main street in Highland Park, New Jersey. The other one did not have a street address, but she does intend to work locally, so we added the city and state under the name of the business on the coming soon page.

Example of a Coming Soon Page

This was the coming soon page for Lakeshore Language Services in Milwaukee, Wisconsin:
Lakeshore Language Services Coming Soon Page

And here is a screenshot of the live site:
Lakewood Language Services

Note: You may notice Websites for Small Biz has a new theme. Yes, I spent a little time working on a new one – the old one had some ancient code and was due for an upgrade. Adding a new theme is sort of like redesigning your living room – or is it?

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50 thoughts on “New Website: Coming Soon Page?

    1. Susan, yes, for your most recent switch, it would not have made sense at all. It works best for brand new websites that don’t have years and years of links and articles already.

  1. Agree with you completely that a brand new site should use a coming soon page. When I started my Swedish web page I noticed it was online and ranked long before I was ready. Had not heard about the plug-in so I hurried up.

    If I had known about the plug-in you mentioned I would have installed it. Is that the same plug-in that Sherryl calls the WP Maintenance Mode plugin?

    If it’s an old site being rejuvenated I am, like you of the opinion that such a plug-in should not be used. Unless the site has had severe problems and have a bad reputation. But if that’s the case, it’s probably better to get a new URL as well:-)
    Catarina recently posted…Are night owls more intelligent than early birds?My Profile

    1. Catarina, the plugin you mention sounds like a different one – one geared toward maintenance as opposed to coming soon. Sounds useful as well.

      Maybe someone could use a coming soon page if they just don’t like their old site (let’s say it’s in plain HTML with old code and poor content). Later, they can use a redirect plugin to redirect the old links to new pages.

  2. Hi Leora – that coming soon page for a new website makes a lot of sense. It’s like those ads you see for special happenings – creates a buzz before the event happens and has people looking forward to the actual ‘it’s here’.

    1. Lenie, yes, it can help with the buzz. Interestingly, my motivation was SEO and showing a new site to a client, but all are good reasons for choosing a coming soon page.

    1. Pat, the plugin definitely makes this work easier. I can use the site to show off possibilities to a client, and at the same time show that a site is coming to potential customers. And it is really easy to use – you don’t need coding skills to use the plugin, but a little CSS knowledge can help with the design of the coming soon page.

  3. Hi Leora,

    I’ve used the WP Maintenance Mode plugin that Catarina mentioned many times in the past. (It works for coming soon pages too.) I’ll keep the Coming Soon Page & Maintenance Mode plugin in mind for the future.

    I’d like your opinion on something. My current theme doesn’t pass Google’s “friendly” mobile test. I know it’s unclear what exactly the impact will be on April 21st and I’m not going to rush into anything but it’s obviously time that I switch themes.

    What I had always wanted to do was build a new responsive site on a different web host and then import my database (and then change the DNS records). I’m wondering now if it would be simpler and quicker to switch themes on my current host.

    Is that what you did? (Keep in mind that CSS is not my strong suit and I really don’t want to mess around with code if I can avoid it.) Thanks. I don’t mean to put you on the spot but I value your opinion and thought you may have a recommendation. BTW – I know I’ve told you before that I really like your new theme.
    Sherryl Perry recently posted…Does SEO (Search Engine Optimization) Confuse You? #FridayFindsMy Profile

    1. Sherryl, glad for the compliment on the new theme! If you like your current host, stay with that host. If not, great time to switch.

      What I would recommend is setting up a test site in sub-directory. Then when you are ready, you switch to the new site. Now, this is a little more complicated than I just said, but there are plugins that can help.

      I will send you an email.
      Leora Wenger recently posted…New Website: Coming Soon Page?My Profile

    1. The one that comes with the free version of the plugin is quite basic. However, I did use it to create the above coming soon page. I added a little inline CSS to the code –
      <h3 style=”text-align: center;”>Milwaukee, Wisconsin</h3>
      <h2 style=”text-align: center; font-family: Georgia, serif;”>Website Coming Soon!</h2>

      If you know code, that’s really simple.

      There is also a Pro version – looks like you can do much more with that one. But for my clients’ needs, this was plenty.
      https://www.seedprod.com/features/
      Leora Wenger recently posted…New Website: Coming Soon Page?My Profile

    1. WordPress also uses MySQL databases. I’m not quite sure what you mean by “uses.” Would a whole new CMS have to be written? You can install WordPress in a subdirectory. In whatever CMS you are using, you can write a page, have a subdomain pointed to that directory and call it a coming soon page. It just won’t work like this plugin, hiding the new theme/site so only logged-in visitors can see.
      Leora Wenger recently posted…New Website: Coming Soon Page?My Profile

  4. Leora: I really like this idea. It not only makes others aware of upcoming blogs, but also is a good PR generator, creating a bit of enthusiasm for the soon-to-be site.

    I like your example and screen shot!

  5. I used that same plug-in when I was setting up my new site last year – it’s terrific! It was so easy to use and I loved the option of either linking to my email provider or collecting email addresses right at my site. The only thing is I wish I could have found something else to use it on because I have just the one site so once it went life the plug-in was pretty much useless and then the user agreement ran out. Even though I wouldn’t hesitate to use it again or recommend it.
    Marquita Herald recently posted…Is Resistance to Change Creating Your Future?My Profile

  6. Hello Leora

    I have on some websites the coming soon page.
    I think it is good to have it.
    I am looking at this, what impact it can have. When we go in market there are many shops that are being newly set up and outside with their logo and services they write coming soon.
    This really help to leave an impact on people so they get curious and check how it will be when it will open and what they have in detail. SO for business websites too, it can work in a good way, I think.
    andleeb recently posted…Visit to International Book Fair: #RiyadhMy Profile

  7. Great idea to share with us these nuggets and this one I am sure is particularly useful for new sites as well as new pages to existing sites. I didn’t know there was a plugin for this but the idea is excellent.
    Tim recently posted…A Double Decker LifeMy Profile

  8. Leora — I like your new theme, too. I’d suggest that you increase the size/visibility of your subscription option. You publish good content so why not let the world know about it?! I also wonder if there is a plug-in that you can customize when your site is down for maintenance. My webmaster does all the work “under the hood” for me but I don’t think I’ve ever actually seen the “maintenance” message now that I think of it.
    Jeannette Paladino recently posted…Become a Master at Creating Text ImagesMy Profile

    1. Jeannette,

      Thanks so much for the comment on the new theme. Yes, I will “bump up” working on a more prominent subscription area.

      And yes, there are maintenance plugins. I just haven’t played with them. Someone else should take a look and report back. The basic maintenance note that comes with WordPress is quite boring.
      Leora Wenger recently posted…New Website: Coming Soon Page?My Profile

  9. Love the idea of a coming soon page. Anytime I’m researching a new brick and mortar, whether it’s a new store or restaurant, I always get disappointed when they don’t have a website up yet (even if they are still working on the brick and mortar location). A “Coming Soon” with a date would go a long way.
    Kire Sdyor recently posted…Fashion NightmareMy Profile

  10. Leora its such a great idea. Its really a very helpful post for me. I am working in a new project in HolbornAssets . I think its help to developing new site. I have never thought of this.Thanks a lot Leora for sharing a valuable information with us.

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