When you are building a new site, do you want a coming soon page? Would this be useful or not? This post will explore the advantages of a coming soon page, and we will also review a popular WordPress plugin that can help with this task.
The past two sites I created I used a coming soon page before the site was ready to go live. Why in those cases was it appropriate? Both were brand new sites with domains that had never been used before. In contrast, many other sites I have done are reworkings of current sites, with current domains in existence for a while.
Why should it make a difference if it’s a brand new domain? Well, the domain then has no history with Google, Yahoo, Bing or any other search engine. If we publish just one page of the website before going live with anything else, the search engines will already begin to see and record the site.
With a site that already exists, you have already existing urls and information. If you really hate what you have already, you could possibly redirect all the old urls to a new coming soon page. And I did talk to one business owner who was considering this option. But it is more common to use a coming soon page on a site that is truly brand new.
Coming Soon Plugin
The plugin I used recently is called the Coming Soon Page & Maintenance Mode by SeedProd Plugin. A great advantage to this plugin is you can also use it while developing your site. So if you want to show it off to someone else (in my case, I showed it to my client) before it is ready to launch, it is just a matter of having the person log in to see the new site. Everyone else including the search engines see the coming soon page. The advantage is your brand new domain can pick up a little search engine crawling even when you only have one page.
You can enable or disable the coming soon page as needed, so if you have the site go live (by disabling the coming soon page with the plugin settings) and then realize you need to do a little more work, it’s easy to enable the coming soon page once again.
What to Put on a Coming Soon Page?
In both cases we put up one large image with text on top. Be sure the text is easy to read – you might want to use a white-colored font if the image is dark. For one business a telephone number and address were added to the coming soon page, as this was a local business on a main street in Highland Park, New Jersey. The other one did not have a street address, but she does intend to work locally, so we added the city and state under the name of the business on the coming soon page.
Example of a Coming Soon Page
Note: You may notice Websites for Small Biz has a new theme. Yes, I spent a little time working on a new one – the old one had some ancient code and was due for an upgrade. Adding a new theme is sort of like redesigning your living room – or is it?