This post will teach you how to optimize a post for local. Local where? Local anywhere, but the post will use SEO for central New Jersey as an example. I expect others will come up with more ideas on how to optimize a post for local; feel free to add your own ideas in the comments.
Ways to approach optimizing a post for local
- Get Started: put your focus keyword phrase in the title. In the case of this post, the keyword phrase is “SEO for central New Jersey.”
- Add some images: get some images of the local area and put them in the post. Some can be wider in pixel size; some should be smaller. This way when you share the post on various social media, you can make use of what imagery is fitting for that social media. For example, a long thin image will stand out more on Pinterest. Do you have of the local area that match that description?
- Work on the topic: Notice I said add some images even before I suggested start writing. You might actually want to base your topic on the images you have found. On the other hand, once you come up with a topic that might attract local viewers, you might specifically want to search for images that fit that topic.
- Write your post: you will need to include your keyword phrase naturally in the post as well as discuss a topic that is of interest to your readers. Let’s say I was writing the post for a local restaurant that recently added an outdoor cafe. Then I would need to put in my keyword phrase about central New Jersey as well as talk about the view of the Raritan River from the cafe. If my imagery or my writing is well done, I might attract the interest of locals as well as those who just generally enjoy hearing about cafes by rivers with tasty food.
- Add keywords to your post: headers (h2, h3, h4), slug, meta description and alt tags in images are all great places for local keywords. The title for your post should already be in an <h1> tag, so don’t use that tag again. But consider adding your keyword phrase or a similar phrase with important keywords to h2, h3 or h4 tags within the post. I already have “SEO for central New Jersey” in several places within the content of this post. Maybe I will rephrase it slightly for a h3 tag.
- Make sure content is informative and not just an advertisement. Some businesses make the mistake of sell, sell, sell on their posts. Add content about the local area to attract a variety of potential readers.
For example, I might write about Rutgers Gardens in central New Jersey as a nice place to go for a short hike. The post might have advertisements for one’s business on the side or at the bottom, but it is not the main body of the post. Inform, do not preach. You might also want to link to more information on your topic: for example, you may want to read more about Rutgers Gardens.
- Share, share, share: share on local social media groups and on other groups that will be interested in your topic. Join LinkedIn groups or Facebook groups that are specific to your geographical area. Remember to be social and comment on other people’s posts as well. You can even create a local group on Pinterest if none yet exists and invite others to join. Then, pin your best images on posts about your area to that group.
Your turn, please: How would you write a post on SEO for local?
How would you write the post so it captures a reader’s interest but also optimizes for the local area? Would you repeat the keyword phrase a lot or a little? How could you do this so you naturally present information without bombarding your readers with awkward keywords?