One easy way for a small business to get some presence on the web is by creating a Facebook Fan Page. Can you fill out an online form? Then you can create a fan page. Here are two small hurdles for you to overcome in creating the page:
- Where do I create the page? Answer: Create a Page.
- What kind of avatar do I need for the page? Answer: a vertical one (or a square) – size can be up to 600px in height – maximum size is 200px by 600px.
Use Keywords on Your Facebook Page
When you create your page, if you are a local business serving a geographical area, be sure to put keywords describing the area in your description if it is not already in your name. So, for example, if you are in New Jersey, and you expect people will use the search term “New Jersey” to look for a business like yours, be sure to use New Jersey. Put keywords into Google and see where (or if) your page shows up with those keywords.
Update the Page
Update your page frequently, but not so much to be annoying. Provide a service in your updates!
A. Harrington Limousine Services is one example of a small business with frequent updates related to travel, snow, spring, supplies and local charities. Note also the creative use of the professionals in the photo welcoming you to their limousines. You can use your logo, but if it’s longer in width than in height, it’s going to get cropped, so be prepared to experiment with the avatar that you use for the page.
Interact with the Customers
Shorten Your URL
It used to be that you had to wait until you had 100 fans before you could shorten your Facebook Fan Page URL. No more: see
Create a Facebook Fan Page URL in 2 Minutes or Less. So what are you waiting for? Make it is easier for customers to find you.
Get Fancy: Learn FBML
Facebook even has its own mini language for manipulating your fan page. If you are a small business, you can probably do a lot without many of the bells and whistles of FBML. Know it’s available so if you want your page to have an extra special zing, FBML might have a way to do it. FBML can help you add video, change the look of your fan page, or add more boxes to your page. See more on FBML in the “Learn More” section below.
For more information:
- 26 Facebook Fan Page tips for business users. Or the Fan Page cheat sheet. by Jimmy Gilmore
- 13 Ways to Move Your Facebook Fans to Action
- Tutorial: Customize Facebook Pages with “Static FBML” application
- Add Multiple Boxes on Facebook Fan Page Using FBML
Do you have a favorite Facebook fan page, your own or someone else’s? Feel free to leave the link in the comments, and I may feature the page in a future post.
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I welcome you and your input.