If you have information you want to show about your business or organization, you might find you know the information well, because it is your industry or field of knowledge, but your readers may find the technical jargon confusing and complicated. They may stop reading after the first line! What are some ways to solve this problem? Presentation is key.

Show an Enticing Slideshow

If one saw a pile of reports of these creative, innovative students, one would probably fall asleep trying read them all. But if you get to look at cheery, eager faces and posters with graphics, photos, diagrams, and snippets of text, one has more of a chance of keeping the reader’s interest. These students were presenting at the 2011 New Jersey Space Grant Consortium Poster Session, and the creative ways they displayed their research was the initial inspiration for this post.

Display a Friendly Photo with a Short Paragraph

If you have friendly faces in a photo, it certainly can make a block of text more inviting than if you all you have is straight text! This particular photo was used to talk about networking, but it also might have been useful for a post about the limits of Skype.

Set up a Gallery with Photos and Short Explanations

If the topics of these projects were display in a text list, you probably wouldn’t want to read more unless you already knew about one of the topics. But the friendly faces and colorful posters can draw one into wanting to learn more.

Combine Quotes with a Slideshow

Quotes are heavy on text, and a slideshow is weighted with images. Combine the two and you have a nice presentation.

Interview a Key Person – Add Human Interest Aspects

You can interview a person with text or with video. Wilkin & Guttenplan presented 6 of their employees with video to show the human-side of their mid-sized accounting firm:

Below is an example of a text interview. One asks a few questions via email, and with a simple photo, an inviting post is created.

Use Infographics – Charts and Colorful Diagrams

Infographics are visual representations of information, data or knowledge. They can be lovely and informative designs. Here’s a detail from an infographic by Randy Krum called Caffeine Poster:

You can read more about infographics by visiting Randy’s site: Cool Infographics.

Click on any of the images in this post to see the original web page.

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