Local businesses are getting in on the act – sharing via Facebook, Google+, blogs, videos and Twitter are all ways of connecting with current and potential clients. Why shouldn’t your local customer get excited about your business or organization? In this post, I will present some local social media success stories and social media ideas.
I’ll start with my favorite: Sushiana is moving! So, do they get online and say, yup, guys, in a couple of months we’ll be in a new location? No! They make it a mystery. And lots of people guess. Now that’s having fun with social media.
Give Valuable Information
One local business person complained he doesn’t like to read what others write on social media. A local clergyman found a solution – he just posts the information people want to read. Since he is providing great information and is well-liked in the community, he gets plenty of likes despite not participating in the social conversation. Good solution to using up-to-date technology!
When the weather is crazy – does your business respond? Salit Auto Sales will often post school closings, sometimes before the parents themselves are informed! Now that may only work in the winter, but they find other ways to connect as well. How about, “how do you take your coffee?”
Raritan Air Water Power Service often posts valuable information, such as digging near a house for a garden, upcoming weather notifications, energy bills and heating equipment tips. When we have had power outages locally, you can find good information on the Raritan Air Facebook page.
Photos and Fun
The Highland Park Public Library presents many photos via its Facebook page. Sometimes an event that is just started will be shown, so a person might be able to rush over to join the event. Friends of the Edison Public Library gets enthusiasm going for an event such as a spelling bee.
Dubin Orthodontics uses Facebook for contests and for showing off t-shirts. Just be aware there are specific rules about Facebook and contests.
A few months ago I interviewed a Central New Jersey florist, Georgianne Vinicombe, and she talked about her many YouTube videos and how she uses them to educate clients about floral arrangements and with useful wedding tips. Stepping out of Central New Jersey social media and into Israel local business buzz, a popular computer “doctor” named Beau Schutz posted several videos of clients talking about how they love using Beau to help with computer issues. You can find the testimonial videos on his Israel’s PC Doctor Google+ page.
Make Use of Google+ and Win the Search Prize!
Very few of the local businesses in our area are making use of Google+. And this is a huge mistake. Why? Google is the biggest search engine of all. If you get established on Google+, it can effect your search engine rankings. Two Central New Jersey businesses using Google+: Mrs. G’s (also look up Debbie Schaeffer) for appliances and Salit Auto Sales for cars and car information.
Want more discussion on social media for local businesses? Read Scott Huntington’s post Social Media for Small Business: How and Why.
Your Turn, Please
What are some social media success stories in your area? How would you suggest a local business plan a successful social media campaign?