5 Busy Websites – Do These Sites Work For You?
How can you tie together a lot of elements into one page? In this post I will explore some sites that have busy designs.
Here are some ways a site might make a busy design “work”:
Element Schemes – the design might use only certain colors or might repeat small, intricate details over and over again.
Expectations – if you repetitively post the same information in the same spot on the page, readers will expect to find information in that spot. Changing around where information is placed can be a bit like when a supermarket rearranges the aisles – the customer may have a hard time finding what was once familiar.
Repeated Shapes – similar to element schemes like repeated colors and design details, one can have a lot of the same shape (rectangles, squares, circles).
One Large Element – even if there are lots of details on a page, often one large, emphasized element can draw the design together.
Page Divisions – simple page divisions, often into three, is another way to unify a design.
The examples:
Rutgers University Home Page

Large universities have much information to present, and Rutgers is no exception. Rutgers has the red of Rutgers in the banner and the emblem below. The top section under the banner presents Rutgers’ highlights, and the white section below has many details. To my eye, the page division is a simple three parts. The Rutgers site gets updated often; however, when one returns, the user sees what is going as expected: news is on the right, highlights in that block right below the banner. See Rutgers University.
Tate Kids

The funky design of this page makes it quite busy; however, in terms of finding information, I see three navigation bars at top and four consistent rectangular shapes in the center. Even as the designer allows you to change the background, those main elements remain. The color scheme matches the funky design; you won’t find earth tones on this site, for example. See Tate Kids.
Amazon.com

What a busy site! Amazon hopefully will keep its information in expected places, unlike some supermarkets. The color scheme and the repeated shapes of the books help tie the page together. See Amazon.com.
Via Rail Canada

Via Rail Canada, a new site done in Drupal, uses the photo of a woman serving the public in a railway car as a way to draw the viewer into the page. Repeated colors include the red of the Canadian flag, yellow of the logo, and the beige of the cushioned train seats. The page is divided into two, with one long banner at top and boxes with information below. See Via Rail Canada.
Bob Reasso Soccer School

When the Reassos asked me to put *all* of Bob’s biography on the home page, I was hesitant. Wouldn’t that make it too busy? But with the idea of highlighting one element (Bob Reasso) and using the red color of the logo along with the grassy green of a soccer field, the design ties together. See Bob Reasso Soccer School.
Do you have an example of a busy site that works? Or perhaps a busy site that could use a better design?
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