Benefits of a Business Blog for Small Biz

Business Blog Benefits - benefits of business blog for small biz
Why start a business blog? If you are a small business owner, you probably have plenty to do already. However, once you have built your website, a great way to develop even more interest in your products or services is by building a blog to accompany your site. What can a blog do for a small business? Here are a few benefits of a business blog for small biz:

Business Blog Benefits

  1. A blog post can be a great way to introduce a new product or service. Let’s say you just starting selling a new product. Or you have a service that needs more explanation. Your blog would be a great way to exhibit your new product or highlight a recommended service.
  2. You can connect with new customers via a blog. If you allow comments on your blog, you can answer in public questions a potential customer might have and show your value of customer support to all that visit your post.
  3. Want to optimize your site for certain keywords? Write some blog posts using those keywords. Make the post naturally written English and your readers will read it for content. The search engines will read it for search engine optimization. Blogs are a fabulous way to improve SEO for your site overall.
  4. Blogging can provide you a way of connecting with potential customers on a wide variety of social media platforms. For example, let’s say you write a post about a new product on your blog. The product is a beauty, so you pin it unto Pinterest. People find the beautiful photo – they reshare or they click the Pinterest pin to learn more and arrive on your site. If you sell services, you could provide an attractive image related to the service on your site. You pin it to Pinterest, and others find it and follow it back to your website. If you write a post that provides useful knowledge, someone might Tweet it and share with followers. Some of those followers may come to your blog and read more. Similar scenarios could happen with Google+ or Facebook.
  5. Unlike social media platforms, you own your blog. You have control over what is displayed, how it is displayed and how long it is there. Blog posts can still be viewed years after they are written. Take advantage of the benefits of a blog.

Getting Started with a Business Blog for Small Biz

So how do you get started? You can learn more about how to set up WordPress for your site in this post; make one of your post categories Blog or make all of your posts part of your blog, and you are ready to go. Put the category Blog in your main menu or, if you have a static home page, you can use the method described in this post to create the blog page. You basically set up a Posts page using the Settings->Reading section in the administrative back end. The blog is now part of your site. If you need help setting up your blog, contact an experienced web developer.

Why Do You Think a Business Should Start a Blog?

Can you think of reasons a small business might benefit from starting a blog?

49 Responses to “Benefits of a Business Blog for Small Biz”

  1. Catarina says:

    Agree with you whole heartedly Leora.

    Have to add a blog to my new business website. But since I have not done it yet, I will have a go at it using the links you provide:-)

    • Leora Wenger says:

      If you think the only use for posts will be the blog, the method described on the Codex for setting up a Posts page using the Settings->Reading section seems like a good method. I’ve usually done the blog later in the process, when I’ve convinced the client that a blog would be useful.

  2. This is all so true Leora. I have a couple of friends back in Australia and I tell them the same thing. It’s just hard for people to take the plunge as it’s loads of work and lots to learn. But one of them must have taken it seriously as they did a course!

    • Leora Wenger says:

      That’s great, that a friend did take the blog plunge! I should add that if a business is not really ready to blog, an empty blog is worse than no blog at all. But it’s not that hard, once you get the swing of it.

  3. I think part of the issue business run into right now is still old world thinking. Blogging is still viewed as something down by pimply teenagers with too much time on their hands. But times they are changing. It takes people like you working to show the importance to those you are helping.

  4. Mark Brody says:

    Great post Leora! I am looking at starting something new and this provides some good customer engagement points.

    Thank you for sharing!

    • Leora Wenger says:

      Glad it was helpful! I’ve been blogging so long it may seem obvious to me, but to many, this is news. Sometimes it takes a new thinking cap to get started; one needs to think in a new fashion.

  5. Mary Slagel says:

    I love blogs because they are useful in almost any situation, especially for small businesses. Sometimes it is hard to advertise or get the word out or do the marketing you want when you are a small business, but blogs are a great job to get this all done and most of the time for free.

  6. Susan Cooper says:

    I couldn’t agree with you more. I have a good friend who is a exterior and interior painter. He is really good. He has resisted upgrading his website to from his current a static site. He business is faltering because customers are going the other painters sites who are fully engaging with Social Media AND have a blog.

  7. Ryan Richter says:

    My mother is a small business owner who works from home and she finds that she is swamped and doesn’t really understand the value that social media and having a vibrant web presence can provide. I think the hard part is getting started. It’s a lot of up front time but like anything else, becomes a sunk cost and the benefits can be huge.

  8. I agree with you that having a blog gives you the control of the content you provide. I recently launched my website and blog about virtual amdministrative topics and have met many wonderful bloggers.

  9. Couldn’t agree more. The benefits that blogging can bring to not just the business, but to potential clients is amazing. For service providers it gives them an opportunity to explain to clients (potential and current) how they think and how they operate, which goes alot further in reassuring clients than just providing examples of previous work.

  10. Richard says:

    I, like a few others think on here, believe that some people still think blogging is something which college students do. Which is obviously backward thinking. I have a blog on my car valeting site and mainly use it for a “how to” guide or introducing new services which I am about to start offering. Its a great way to introduce fresh content on a monthly basis and target keywords. I’m looking at a creating a new post to state that i’m expanding the areas which I cover, this should be a good way of including towns cities but I would have to make it easy to read though

  11. Ann says:

    I actually started my blog as a business blog; but I’m having so much fun with it–it has transitioned into a lifestyle blog.
    From time to time I still insert a little bit about my business, but I have much more fun writing about my life (seems like there’s much more content for me to choose from!)

  12. Great post! I think the key is that you own your blog. You decide the content, the style, the look – it shows everyone what you can do without editors, etc. It’s the best way to showcase your writing and your style, and do what’s closest to your heart. In other words, follow your passion!

    • Leora Wenger says:

      Ownership of a blog is an important point – you can do more with a self-hosted blog than you can with, say, a Blogger blog. But if someone is more comfortable starting with free, sometimes Blogger may be a good tool for getting used to the whole business of blogging.

      Then, when the person realizes the limitations, it’s time to learn WordPress.

  13. Kelly Wade says:

    I definitely agree with the points you make here. When you want to learn more about a business it can be hard to navigate a website. But if there’s a blog you can visit it can help customers gain insight into a company and possibly increase the interest in the business. It also gives the company a voice and allows them to personally connect with potential customers and partners.

  14. Adrienne says:

    I agree as well with you Leora.

    I also have a friend who keeps telling me she needs to do a blog but hates to write. With her personality and what her business is all about I told her videos would be much better for her anyway. She would be able to connect so well with her current clients and really draw people to her through her wonderful caring personality.

    She has a special talent so I think this would be the next step for her.

    ~Adrienne

    • Leora Wenger says:

      Hi, Adrienne.

      Your friend and I would make a good team – I am much more comfortable with writing than with speaking for a video camera!

      I usually tell people when they post a video to put at least one line of text under the video. The search engines can’t read the video, but they can read text.

      • Writing content for business websites and their blogs is a niche for freelance writers that didn’t exist back in the day (i.e. when I was a pimply faced teenager). Enough people don’t like to/can’t/or don’t have enough time to write, that they hire writers to write content for them. My 25 year old son does this as part of his location independent lifestyle.

  15. Jeri says:

    It’s hard to imagine businesses not being active on social media, yet many still resist. The longer I follow blogs, the more I realize that posting 5-7 days a week is simply overkill, even it’s great for getting recognized by search engines. Once a week is more than enough, twice at the most. Hmmm, I need to follow my own advice ;)

    • Leora Wenger says:

      Jeri, for a writer like yourself, blogs must be a wonderful blessing! I love that you have so much energy and what to say on each post.

      For a lot of small business owners, writing may not be their specialty. So a blog might be daunting. I’ve found many of them hesitate just about putting up a few pages on a website.

  16. Ashvini says:

    Hi Leora,

    Blogging for a business is a must now. It really helps with the points that you mentioned above. I do want to start a blog for my plugin business but I am falling short on time . Maybe I need to ask someone to write for me :) .

  17. I definitely agree! I keep telling my friend who’s a pastry chef she needs a BLOG not just a website. I think I finally cracked her ;-)

  18. Geek Girl says:

    I don’t think there is any question that a business needs to have a blog. It’s part of the whole getting social world we now live in.

  19. I agree it helps SEO, especially with google where continual updates are important to it.

    A caution though, I have read blogs that came across as selling and was turned off by them.

  20. Susan Oakes says:

    I agree a blog can be a good idea but as you commented above an empty blog looks awful. Like all activities I think a business need to see if they can commit to one which may only be once a month before they jump in and then give up.

    Also instead of a blog other content or forms may suit the business better. I guess it is a case of it depends.

    • Leora Wenger says:

      Excellent points about the empty blog syndrome, Susan. Even once per month is worthwhile, but not every business owner can make that commitment.

      For a restaurant, getting the menus updated might be enough of a struggle that a blog might be over the top. Sure, it would be great to see new food items as they come out on a blog, but an empty blog is not a good idea.

      I’ve suggested to contractors to take photos of current work and put it on their FB page. Some find even that too technical for their taste. Sigh.

  21. Becc says:

    My husband and I have discussed this so many times as he is a small business owner. It is hard as I can’t write it for him and he is always on jobs or quoting, but we do realise the importance of it.
    I have bookmarked this for him to read as well. Hopefully it will be this kick we need to move forward :)

    • Leora Wenger says:

      Becc, if you are a natural writer (which you are!) but he is not, blogging may not be so easy. Maybe you can come up with some kind of formula for the posts that make them easier to post.

      For example, a restaurant owner might name a new dish as a title, put a description in the body and maybe a short quote from a customer and include a mouth-watering photo of the dish. A contractor could photograph a work scene and add a short description. Adding a line or two at the end (maybe in a question format) to show the post is talking to an audience is always a good social media method.

  22. Wallace Cotherman says:

    I totally agree, sure that having a business blog is good thing, it’s great way for communicating and announcing things to your clients/customers/business partners or just to everybody that care

  23. Tori Ryther says:

    As a customer I always prefer to see blog of company to look how it really looks like from inside. People blogging always try to post more “chill” way than official as website is. Good post, thanks.

  24. Angelina says:

    Like all activities I think a business need to see if they can commit to one which may only be once a month before they jump in and then give up.thanks…!!

    • Leora Wenger says:

      Angelina, this is true – I’ve seen more businesses starting and stopping blogs than I have following through and being successful. Unfortunately, it looks better not to start at all.

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