You have a small business or organization. You have limited time, funds and energy. How should you approach SEO? In my post called Intro to SEO, Ken Cleveland argues:
the most important thing when doing search engine optimization is get a good amount of backlinks first. when you have a sufficient amount of backlinks, then you can start optimizing in page links, keyword density and other factors which affects your ranking.
And Navaro says:
internal linking is an important factor also and is worth looking into.
On another blog, a commentator felt strongly that page optimization (keywords, meta tags, body tags and more) was the most important factor.
We could argue about what is MOST important of the big three (Incoming Links, Page Optimization or Great Content). Instead, make sure to familiarize yourself with all three of these approaches and apply some of each to your site.
I would suggest that the most important place to put your energy is in building great content. If you have content worthy of a link, the links will come. Of course, there are many ways to “nudge” along the process of getting links. But if you have limited time, put some of that time into a blog for your business. This will give you an opportunity to write more valuable content that others can link to. Here are few examples of a blog for a small business:
More information about SEO, incoming links and page optimization:
- SEO 101 All You Wanted To Know About Incoming Links
- High Quality Inbound Links Can Boost Your Rankings and Site Traffic
- SEO Chat Forums
- How to Grow Your Google Authority
- 5 SEO Tips for a better keyword research process
- Organic SEO and Tracking Your Social Networks
- How We Got a Link from the New York Times
- Perfecting Keyword Targeting & On-Page Optimization