I had the pleasure of teaching Valeri Weidmann, coordinator of circulation and public relations at the Highland Public Park Library, how to set up a Facebook business page. You can learn more about the basics of setting up such a page from Ease of a Facebook Business Page (although some of that post is out-of-date, and I updated it with remarks). If you want to be alerted to some new changes to Facebook business pages, check out Adrienne Smith’s post New Rules for Facebook in 2013.
Details to Know as an Admin about Facebook Business Pages
Here are some details we noted along the way that might help you out when you are setting up your Facebook business page:
- Put information on the page and then tell your friends to Like the page. Wouldn’t your friends be more likely to click Like if there already was a lot of interesting information and imagery posted?
- If you are using an iPad for FB admin, you don’t have a lot of choices. You can either write text or post a photo. There is no place to leave a caption for a photo. So Val and I decided she would upload the photo immediately from her iPad, since she often photographs library events with her iPad. Later, when she is back at her desktop computer, she needs to click on the image of the photo so that the Edit button appears on the right side of the photo. Once one clicks Edit, then one can add the caption to the photo.
- It seems that you can’t have two biz pages at one address. We are not sure why this is so. There is also a Teens page; the library just decided to merge the two. If we find a workaround for this, I will post the updated information.
- Don’t forget to add the 851×315 cover photo. It really brightens up the page.
- How often to update the page? Val says she plans on posting once per day – that sounds ideal! Once per week sounds reasonable, if that’s all you can do.
- What to post? Images, links, videos, straight text. Add short text introductions to your images, links and videos to give a friendly quality to your post.
- Like other pages. To do so, you have to pull down to Edit -> Like as Your Facebook Biz Page Name instead of Like as Whatever Your Profile Name Is. So for example, I would choose Like as Highland Park Public Library instead of Like as Leora Wenger.
- You no longer need to get 25 Likes to get the shortened name. They asked for one immediately.
Your Turn, Please
If you have set up a Facebook business page, what advice would you give? What part was easy? What part was harder? I’m wondering if you find keeping up the enthusiasm of the first day you set it up is the hard part.