Approaches to SEO: Incoming Links, Page Optimization and Great Content
You have a small business or organization. You have limited time, funds and energy. How should you approach SEO? In my post called Intro to SEO, Ken Cleveland argues:
the most important thing when doing search engine optimization is get a good amount of backlinks first. when you have a sufficient amount of backlinks, then you can start optimizing in page links, keyword density and other factors which affects your ranking.
And Navaro says:
internal linking is an important factor also and is worth looking into.
On another blog, a commentator felt strongly that page optimization (keywords, meta tags, body tags and more) was the most important factor.
We could argue about what is MOST important of the big three (Incoming Links, Page Optimization or Great Content). Instead, make sure to familiarize yourself with all three of these approaches and apply some of each to your site.
I would suggest that the most important place to put your energy is in building great content. If you have content worthy of a link, the links will come. Of course, there are many ways to “nudge” along the process of getting links. But if you have limited time, put some of that time into a blog for your business. This will give you an opportunity to write more valuable content that others can link to. Here are few examples of a blog for a small business:
More information about SEO, incoming links and page optimization:
- SEO 101 All You Wanted To Know About Incoming Links
- High Quality Inbound Links Can Boost Your Rankings and Site Traffic
- SEO Chat Forums
- How to Grow Your Google Authority
- 5 SEO Tips for a better keyword research process
- Organic SEO and Tracking Your Social Networks
- How We Got a Link from the New York Times
- Perfecting Keyword Targeting & On-Page Optimization
Painting is by Lesser Ury, a German Impressionist
Popularity: 12% [?]
Themocracy
Yup..great content leads to high Pagerank. If content is good and that’s what actually being looked, easily and automatically will get good authority and genuine links. Content is king.
Thanks for this important post…nice and excellent written for the best choice of the seo process which the leading community to gain the website promotion field…keep sharing.
Thank you – I am happy to get positive feedback on this post. The people who run small businesses should understand what needs to be done to optimize their sites, even if they are not the ones doing the optimizing. But as “great content” continues to be a key factor, that is certainly within the direct control of the small business owner.
Social comments and analytics for this post…
This post was mentioned on Twitter by SEO_Exp: Approaches to SEO: Incoming Links, Page Optimization and Great … http://bit.ly/9sjIkh...
I agree that it is importent with good content. However it will not lead to high PR. I suggest that you get links from suppliers and bloggers you might know.
Yes, great content will lead to higher page rank. Because if you have great content, people will link to you. You won’t have to “get” them to do so.
Agreed that great content is first. It will make incoming links come much easier. Also, incoming links are nice, but if the person who clicks on these links doesn’t stay more than 5 seconds, it doesn’t help very much.
Incoming links, page optimization AND great content is important. Im my opinion you can’t go for only one of these.
But great content is the overall most important. And page optimization should be part of writing great content. But all this doesn’t help much, if nobody finds your great content. So some basic link building to start with is neccessary to get a decent rank in the search engines, thus making your great content known to the users out there
Well said.
I’ve found that incoming links are remaining important in SEO to this day. As a New Jersey SEO company offering internet marketing services we try to incorporate a third of our clients budget to link building.
Wonderful info. I enjoyed reading it and look forward to reading more. As the founder of WV Writing Services I am always looking for helpful info to better serve our clients. WV Writing Services offers SEO content at the best prices on the internet. We have 400 word articles for $2.50. Drop by today at http://wvwritingservices.com
-Michele Walls-