Twitter For New Business
Eva Abreu is exploring ways that people use Twitter to connect and produce new business relationships. In her column for the Home News Tribune, she wrote: “I recently posted a query asking my “followers” for Twitter business success stories for this column.” One of the two stories she highlighted was how I connected with Kacy Campion Renna of CCW Insurance.
Leora Wenger (@leoraw), a Highland Park-based freelance web designer, met Kacy Campion Renna (@NJInsuranceGirl), owner of CCW Insurance Company, Belmar, on Twitter through another user, Deborah Smith (@jerseybites), a Social Media consultant in Ocean County. After about four months of exchanging informal tweets, Kacy needed emergency help with her website. They connected by phone, and Leora solved the initial problem, which then led to their business relationship.
Amy Boroff (@njdevmgr), development manger for Junior Achievement of NJ in Princeton, discovered one of her new Twitter followers was Kate Specchio (@ecsfoundation), co-founder of Morris County-based The Emily C. Specchio Foundation. Through their tweets, Amy recognized the potential for working together. They continued to communicate on Twitter in real-time, after working hours, to learn more about each respective organization. After several weeks, JANJ submitted a proposal to ECS for funding for an inaugural event: the Women’s Future Leadership Forum. The ECS Foundation accepted the proposal and granted funds to help support aspiring female high school students become future leaders.
Have you experienced a business success story through Twitter? How has Twitter helped you?
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Themocracy
Thanks very much Leora! I’m glad to have met you through Twitter last year.
Eva, the feeling is mutual! I think of you as the passport to networking in New Jersey, and I tell others to watch and learn from you.
Hi Leora,
We met on twitter! This post really made me want to shout to the world how valuable Twitter can be for business. I have gotten a lot of interesting collaborative PR from it. I connected with @wchingya there (she began following me first, I believe) and we will soon be writing guest posts on each others’ blogs. I found @stevedrake (of Causaholic) on Twitter, and then featured a story of his nonprofit on my blog. I connected with @rootwork on Twitter, and invited him to submit a proposal to develop a workshop at the Nonprofit Technology Conference with me – it was accepted and we will be working together. I can think of so many more examples – all resulting in collaborative outcomes.
Debra, (for some reason I had to fish your comment out of spam)
Yes, it is SO easy to connect with others on Twitter. I am going to take a look at some of the names you mention. There is very little risk – you can always unfollow someone, and if they are bothering you, you can block them. I’ve tried to tell people that who are job hunting or trying to build a business, but I haven’t made many converts (I know others in New Jersey that are better convincers that I am).
I always thought that Twitter though an effective social media tool, doesn’t help much to build any business but after reading this story, believe that it works out sometimes, provided you follow the tweets on regular basis and try to build relevant links to your business domain through those informal tweets.
I agree. Twitter is so popular that you can really get the word across when you make the right friends.
Lori´s last blog ..Scissor Lift Training Online
I have to admit I haven’t actually atrted using Twitter yet, I find Facebook does well enough. What else is to be gained from Twitter that Facebook doesnt provide? I would like to know what I am missing if anything.
builders merchants´s last blog ..EUROCOMPACT RADIATORS
I find much, much easier to meet new people via Twitter. You can start a conversation with almost anyone via Twitter. An amazing networking tool.